Wednesday, 26 October 2016

HELP! My Christmas Ornament DIY Went Viral And I've Been Trying To Make The Most Of It Since 2010

Christmas - the most shareable, pinnable, instagrammable time of the year. For bloggers and pretty much anyone in marketing, it basically takes up around three to four months of your life. There are a million articles and informative podcasts and youtube videos about how to make the best of the world's interest in crafts, baking and cheese at this time of year- with the ultimate aim of creating some content so awesome that it gets pinned a billion times and drives traffic to your blog for years to come.

I did this - but I've struggled to capitalise on my creation for the last six years and now, I need to know whether it's time to just give up, and move on, or if there is something I can do to get the traffic that gets so interested in this DIY to come here, instead of the web address that's been attached to it since the beginning.

In 2010 I was writing on a different little space on the internet. I'd been blogging for quite a few years by this time and I knew what I was doing with photographs and sharing my content, I was getting around 100 hits a day, not amazing, but it was going steadily upwards and I was making jewellery for an Etsy shop that I've since shut down. Because of this, a lot of my social network at the time were crafty types and a lot of the content I was creating was craft related. When it came to Christmas 2010, I was at home with my little guy, I'd just been made redundant and I had a lot of time on my hands. I created this:

I popped the DIY up on the blog and did the usual round of promotion, a post on twitter, Pinterest and on the Etsy forums. Instagram wasn't as huge a thing back then and I hadn't quite worked out how to best use it to promote my content. It's since been pinned 4,700+ times - linking back to the original post on my old blog.

I have tried everything I can to capitalise on this creation in my new space, here at I moved most of the content over to here when I migrated to the new username but because the original Pin linked to the old blogspot, traffic is still being driven there by Pinterest and it drives me INSANE. Hits on the old blog go up to around 3K a day as we get into prime Christmas crafting time, and the old article still gets shared regular as clockwork by all the major crafty DIY sites and blogs. It would basically be a dream come true for traffic and my profile in general - IF the traffic was going to the correct blog! I haven't updated the blog over at the old address for nearly 6 years - I don't want to use the username anymore, I want to use this username and keep the content here. I want traffic to come here, driven by the awesome DIY I made 6 years ago and all the other Christmas, crafting and digital marketing / social media help I've posted over the years.

As someone who works in digital marketing and has done for nearly eight years, I feel like this is an issue I should be able to solve and it frustrates me no end that I can't. That's why, dear reader, I am calling in the big guns and asking for help. Here are the things that I have done to try and get the traffic coming here:

  • Reposted the entire article on this blog under the same username and repinned it. The pin has been shared 47 times. That's 1% of the times of the original. You can read the article as reposted here by clicking here ➡click here
  • Put a big link up at the top of the original post directing traffic to this space
  • Put a link at the top of the new post
  • Set up an automatic divert on my old blog - with a large image that should have just enough time to load before the viewer is diverted. I think I still lose about 50% of traffic as they lose interest (or panic because scammers) - although towards Christmas hits on this blog do go up with the majority of traffic coming from the original blog.
  • Repeatedly over the last six years reposted and resubmitted the pictures and article to many crafting sites, repinned it hundreds of times myself, shared it on every social media platform imaginable
  • Written this post in an attempt to find a final solution - or give up and accept that I can't make the most of the interest in this DIY on a new blog.

I can't change the link on the original Pin, and besides, it's too late. Perhaps I have no choice but to watch in resigned pride as the hit count on my old blog goes through the roof every Christmas and accept the fact that I cannot get that traffic here. Or perhaps, someone out there knows the answer. Perhaps someone has helped a business or individual solve a similar issue and wants to share with me the secret to diverting traffic from one ridiculously popular source to another. I have lots of DIY content here for people to enjoy. I have the full DIY for the Christmas bauble. Which, by the way, fell apart after two days because I didn't use strong enough glue and no longer exists - in case you thought I  got it out every year and cried over it, weeping for my lost traffic. I'm only saying this because I would definitely do that if it hasn't have been such a shoddy DIY in the first place.

So, digital marketers, people with ideas or Pinterest experts - how can I make sure that the traffic comes to my blog here this year? What are you tips and suggestions for driving up the traffic of this here blog based on this one successful DIY I created 6 years ago? Or, I feel this might be the one, is it time to let go of the dream and concentrate on creating more Amazingly Awesome DIY's that will bring readers here themselves. Please drop your thoughts and ideas below, I can't wait to read them :)

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