I write quite a lot of posts about utilising Social Media for gaining blog traffic, connecting with a target market and advertising your business, service or job seeking.
I sometimes get asked what exactly it is about Social Media that I find so interesting, so I figured it would be a fun thing to blog about.
Here are ten things that I really, really adore about Social Media.
Tip: If you find a twitter account dedicated to something you like, chances are, the people following that account are going to be your sort of people. Add them. Give them a chance, delete them if you don't like what you see after a few days.. This is a great way to connect with people online!
More obvious ways you can be who you want to be, never post a bad picture. Did you know I have a small birthmark on the right side of my face? You'll do well to find a photo of it online. I simply don't post them because I prefer not to - I'm not ashamed of it and I don't hide it in my everyday like, but I just don't want to post pictures of it. I can create the image that I want to. I spend most days wearing the same jeans, joggers or cardigans round the house. Do I post pictures of that? Nope.If you want to visit adult websites and write erotic fiction, but really you are a shy librarian who wouldn't dream of doing that stuff in real life, so what? Social Media is for you.
I love reading beauty blogs and finding reviews of new products. My twitter feed is 50% beauty products and 50% SEO/Social Media people. I love finding obscure articles that not everyone has read. I click links from trusted sources. I retweet things I love - and in return people do the same for me. I never would have discovered 90% of my daily essential reads list if I hadn't stumbled on them through twitter or Pinterest. I can't imagine my slow-cooker would have ever been taken out of the box again without all the amazing recipes and blogs I have found through Pinterest and Instagram. I never would have found some amazing music and DJ's if I hadn't starting using and searching #dj on Instagram and twitter....the list goes on and on and on and on and on....
It's even more important in business dealings. I like to have everyone I have ever worked with on LinkedIn. That way if a project comes up that they might like to get involved in, or I spot a vacancy I know they would be perfect for, it's easy to share the find. You can keep track of what everyone is doing, making more time for focusing on the people in your personal life. It's like giving someone a business card that will stay glued to the inside of their palm. They won't be able to forget about you - perfect if you are plying for business.
I once spoke to a high profile celebrity comedian on twitter last year. Duncan Bannatyne retweeted something I said. Philip Schofield follows me and I had a brief chat with a famous ladies-man footballer a few days ago through Instagram. I have famous DJ's liking my photos and some top magazine editors follow my boards on Pinterest. And I'm just me! There is not way I would have these connections with any of these people without social media.
Tip: Asking people to "pls RT" actually works. I don't agree with shortening your words for texting...in fact it's enough to put me right off texting someone, but a little 'pls RT!' on the end of a tweet reminds me (and everyone else) to click the little retweet button and help a sister (or brother!) out. Don't forget, if you are known for being a thoughtful retweeter (see my article here on how to avoid being a big Spammy McSpamPants) people will often repay the favour!
Tip: Having a selection of banners and backgrounds that go with the seasons and international holidays makes this job easier. Often a simple colour change is all that you need. Keep your blog current by having a layout refresh every season. It really does keep your readers motivated to come back.
So, phew. That's why I like Social Media. I hope you agree with some of these reasons why it's worth investing your time in developing your web presence. If you are setting up a small business and you are UK based, I offer an initial Brand Awareness Consultation over Skype free of charge. You can contact me via LinkedIn or by email me, firstname.lastname@example.org.